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The Role of Color in Gift Shop Apparel
Thu, Mar 03, 2016 at 11:00AM

Color is everywhere we look—nature, clothing, entertainment, food—but we may not always fully grasp the important role that color (and the careful selection of it) plays in our gift shop apparel. In today’s blog, we will be discussing a few ways in which color can make or break a design… and how you can use it to your advantage during the design process.

Your shop colors

One of the best ways to express your shop or resort’s personality through apparel is to utilize a uniform set of colors across your inventory. You may employ a specific look in the shop itself, or you may simply pull your “shop colors” from your logo. No matter where these colors come from, using them across many different types of apparel can unite your store’s image in customers’ minds and provide for a unified look.

The expression of a particular mood or meaning

Colors can also be extremely evocative of a certain cause, mood or meaning that you wish to convey. By utilizing colors that are recognized for a specific idea in your design, you can help accomplish this association in customers’ minds in a subtle but effective way. For example…

·         With our expansive shorelines and multitude of resort pools, blue is a popular color to represent a vacation here in Florida.

·         “Loud” colors like red are exciting and energizing, so they are perfect for expressing the fun and adventure behind a certain event or attraction.

·         Breast cancer awareness is typically associated with the color pink. The causes you promote and care about likely have their own associated color—just do a bit of research and consider integrating these colors into your design for charity event shirts and other similar items.

These are a few commonly used color associations—but this is by no means an exhaustive list! Browse through our design samples to see how color is often used to represent a specific idea or type of event.

The clash or unity of colors

An important consideration when it comes to color choice is the clash of certain colors—and the complementing of others. Certain colors, like bright green and yellow might not blend well together and can be hard to read if you’re using text on a shirt or bag, for example. Other color pairs, however, make a fantastic combination when used together—such as blue and yellow or pink and purple.

The right color has the chance to make a big impact on the items you’re selling—so be sure to think out your decisions carefully! If you have questions about choosing colors or finding the right combinations to match your gift shop’s look, feel free to give us a call today. We’re happy to help with any design needs you may have.

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