When it comes to promoting your business, you may not be fully taking advantage of one of the best, most accessible tools around—social media! In today’s day and age, knowing your way around social media platforms can help to bring in new customers and keep returning ones “in the loop.” In today’s blog, we will be looking at five ways you can maximize your shop’s use of social media.
Maintain a presence online
The first step to standing out on social media is, of course, establishing a presence on these platforms. Be sure that you have a Facebook or Twitter page (or both), for example, that customers can clearly find and associate with your shop. Before we dive into specifics, however, keep in mind that “maintaining” does mean regular updates and other signs of activity. Let your customers know you’re up and running so that your social media reflects highly upon you and the company as a result.
Advertise special deals and promotions
Social media tools offer us a great deal of freedom when it comes to promotion special deals or in-store events. You can use your platforms to advertise special fundraisers, for example, or special deals on the products your customers want most.
Share a local slice of life
When travelers come on vacation, they want to “ooh” and “ah” more than anyone else—so give them a chance to do that by providing a local “slice of life” post or video that documents life behind the scenes. This is a great way to showcase your community and highlight its best features to your online readers—who may be in town for the weekend or planning a trip south as we speak.
Celebrate the season
In your resort gift shop, celebrating the season isn’t strictly for the holidays—use your social media to usher in the spring and summer months ahead with fun posts or special online deals. No matter how you do it, be sure to integrate seasonal shifts into your store’s social media plan for an effect that sticks with customers long before (or after) their trip.
Interact with customers
Finally, be sure that you’re interacting with your customers. Offer helpful answers to their questions, provide directions, and enjoy a laugh here and there—whatever it is that gets the online community active and excited about your shop.We hope that these ideas help you achieve more online when it comes to promoting your shop! And of course, when it comes to stocking your store shelves, please give us a call if you’re interested in adding new apparel or designs to your inventory—we’re here to help!