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How Custom Apparel Improves Your Corporate Image
Thu, Feb 27, 2020 at 9:18AM

How Custom Apparel Improves Your Corporate Image

You might not have given much thought in the past to custom screen printing and embroidery, but the fact of the matter is that this option could pay dividends for your business, and raise awareness of your organization to levels previously unheard of. And it all starts by teaming with a dynamic company that has a proven track record of success, and solid reputation in the communities they serve.

The appeal for custom corporate apparel and merchandise spans the spectrum. This choice:

  • promotes your brand
  • brings advertising to diverse locales
  • creates employee unity and pride
  • demonstrates professionalism
  • is part of a sound marketing strategy


Best of all, your company name, logo, tagline, and more can be clearly printed or sewn onto a variety of materials. That includes t-shirts, headwear, totes bags, and more. Here are some of the most popular ways that custom apparel helps improve and enhance your custom image:

Pride and Participation

Whether your employees are required to wear uniforms or have the option to sport company-branded apparel on select days and outings, custom screen printing and embroidery has the power to build trust and confidence, convey pride, and even contribute to an overall safer workplace.

In addition, when you partner with an established custom apparel company with more than four decades of experience, you get the peace of mind that the finished product will be up to your standards, and delivered at a reasonable price per unit.

Brand Identity

Along with employees, your customers and clients are searching for ways to demonstrate their loyalty and appreciation to your brand. Custom screen printing and embroidery is a straight-forward way to showcase your company, product, event, and similar.

Just think about how many times you’ve seen a corporate name and/or logo printed on clothing or merchandise. Now, your company could easily be the next to take advantage of this outstanding marketing objective.

Professional Image

In the same way, custom corporate apparel enables you to consistently put forth a great professional image. So your company name and/or logo essentially goes everywhere with the person wearing or holding printed merchandise. You could be getting leads and interest from far-off locales without any of the cost and outreach that would otherwise be required.

That’s saying nothing about the pride and appreciation that employees will feel when they’re able to wear clean and polished uniforms with the company name printed or embroidered. It shows that they’re part of an organization that’s larger than themselves. That helps build loyalty and long-term service.

Cost-Effective Marketing

Plus, with a low cost-per-unit price, you could advertise your company for a fraction of the funds you’d spend on other efforts such as billboards, digital ads, and similar. You’ll build brand awareness, customer connection, healthy business competition, and become a recognized leader in the communities your outfit serves. In addition, corporate-branded promotions and giveaways can benefit your organization for years to come.

The first step is to reach out to a company with a proven track record of success, and an established footprint in the screen printing and custom embroidery industry. For more than 40 years, we’ve exceeded the expectations of clients nationwide. View our catalogs online to get a feel of all that’s available to you. Then, contact us today to get started with your first order.


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