While it may seem like an afterthought for some, the lighting you choose to use in your gift shop can be extremely important—in fact, it can often make or break a sale! Below, we will be looking at five smart tips to consider when planning your gift shop’s lighting.
Find your theme and run with it
One of the very first steps you should take before deciding on lighting for your store is to find your shop’s theme. Do you hope to offer a modern, minimalist take on the traditional gift shop? Or do you perhaps want to add a sailor, pirate or beachy theme to your space? There’s no “one way” to do a shop—but by knowing your theme ahead of time, you will be able to choose lights that add to the atmosphere you’re aiming for.
Don’t just focus on the interior of your gift shop—put customer safety first and light up any dark, potentially hazardous areas outside. This won’t just make guests feel more comfortable as they enter and exit your shop—it will draw attention to your storefront and entryway, which is always a plus!
Make guests feel welcome with ambient lighting
Every good store needs plenty of ambient lighting—the “background” or general light source that makes customers feel welcome while making your store easily navigable. Spend some time choosing the perfect type of lighting, since certain types may add to your space better than others.
Of course, you can’t forget about the smaller light sources that are perfect for tasks like trying things on, checking out or browsing store displays. Couple these lighting types with the right ambient lighting for a comfortable, immersive experience your shoppers will remember.
Take advantage of mirrors to add to your store’s lighting
If you have items like jackets, hats, sunglasses and more, you can be sure that your customers will want an easy place to try them on. A handy mirror hung up on an interior wall is a simple way to do this. Fortunately, such a mirror can have more than one function—in addition to providing your customers with the help they need, the right mirror can make your space feel more open and bright.
Don’t be afraid of lighting as décor
Finally, don’t be afraid of branching out and using decorative light sources. These types of lighting—whether they’re pirate-themed chandeliers or beachy wall sconces—can be just as functional as they are visually appealing.
We hope that these lighting ideas help you create a space that’s as friendly and welcome as it is clear and easy to navigate. Having the right merchandise is half the journey—showcasing it well is the next step!