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The 5 Fabric Features Modern Buyers Want Most
Mon, Aug 01, 2016 at 5:40PM

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In the months ahead, when guests browse through your gift shop, you’ll want them to be able to find the clothes and gear they want with ease—and according to recent trends, there are a few fabric features in especially high demand.

Knowing these features and utilizing them in your store apparel can lead to better sales and greater customer satisfaction—so it’s certainly something to focus on! In today’s blog, we will be looking at five of the features modern buyers want most out of gift shop apparel.

Moisture-wicking

Moisture-wicking fabrics are often comfier and easier to wear—and they make outdoor activities like golf much more enjoyable. That’s why this is such an attractive feature for many shoppers, especially those looking to enjoy their vacation on the golf course, at the beach, and more. In vacation spots like Florida that experience warmth and sunny skies year-round, it’s a natural pick for your resort gift shop.

Anti-microbial

Athletes can often benefit from anti-microbial fabrics, since they are more apt at keeping the wearer feeling clean and fresh, no matter how long they’ve been playing!

Sun protection

For vacationers who flock to warm, sunny destinations, sun protection is a must—and in addition to sunscreen, hats and sunglasses, a great way to provide this is through protective clothing! Certain pieces actually come with an ultraviolet protection factor, or UPF, that will be sure to attract shoppers who want to shield themselves from the sun.

Snag resistance

Modern travelers don’t want to skimp out on quality—so snag-resistant gear that will last through plenty of washes and outdoor excursions is essential. Fortunately, certain pieces are made with snag resistance in mind, so that your guests can feel confident that the gear they’re purchasing will last well beyond vacation.

Easy care

Since vacationers are always on the go, they might not want to purchase clothing that requires special care or cleaning—that’s where easy-care fabrics come in handy. These fabrics are often stain-resistant, too, and are the perfect addition to any on-the-go traveler’s luggage bag.

We hope that today’s blog helps you identify the key pieces your store needs. If we can help you stock up on items featuring the fabrics mentioned today, let us know! We’re happy to help.


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